Examine strategic partnerships and distribution channels to broaden the brand name’s Worldwide presence
The now-renowned confection initially went viral in December 2023, when Dubai-based meals influencer Maria Vehera posted a video clip of herself examining the chocolate bar — so far, her TikTok has racked up eighty.7 million sights. Vehera bought the chocolate bar from Fix Dessert Chocolatier, a local producer in Dubai that serves bars with Inventive and sometimes textured fillings, like the brand’s “Cereously Chewy,” which incorporates chewy fudge brownies with cereal encased in milk chocolate and, certainly, the “Can’t Get Knafeh of It” that the world wide web now is aware of given that the "Dubai chocolate bar."
The filling is a combination of crispy knafeh bits, pistachio and tahini paste. Outside the house is usually a milk chocolate shell that’s been hand-splatter-painted yellow and eco-friendly.
At this time, the one way to acquire our bars is thru this partnership has become a activity-changer for us, because it makes it possible for our supporters to own our chocolate shipped appropriate for their doorsteps—making it very effortless.
Resolve Dessert Chocolatier cares about the World and employs eco-welcoming packaging. Their bins are comprised of recycled materials. This preference can help lessen squander when trying to keep the chocolates hunting fantastic.
We’ve acquired some truly remarkable plans from the pipeline! The community Now we have developed has actually been incredibly vocal about seeking far more flavours, Primarily once the start of our Midnight Version. Primarily based on their own opinions, we’re now brainstorming new combos that could hold our offerings clean and revolutionary.
treats. They use the top ingredients and listen to each depth. This has manufactured them a favourite between chocolate enthusiasts and dessert enthusiasts.
In the event you don’t are now living in Dubai and you should try out its most famous confection, then your very best wager may be to simply make it in the home. There are many influencers who give clear Recommendations on how to recreate the chocolate bar, but I’d endorse locating one that includes tahini in their recipe, an component within the Deal with authentic that numerous material creators feel to leave out.
permits you to increase your personal concept to your box. You could write some get more info thing Particular, funny, or meaningful. This makes the chocolate box a lot more Specific and unforgettable.
The earthy, a bit sweet preferences of the nut certainly came by means of and were equally softened (didn’t grow to be mind-boggling or bitter) and brightened (as though maximizing the colour on a photo devoid of blowing out The sunshine) through the creamy tahini.
There’s a crunchy, gooey, nutty address that has taken above social websites feeds this calendar year, and it’s a really certain chocolate bar. Colloquially generally known as the “Dubai chocolate bar,” this milk chocolate sweet is stuffed with crispy knafeh — finely shredded phyllo dough — and a creamy pistachio spread.
Top quality and consistency are every thing for us! Each of our bars is handmade, and we take huge delight in deciding on only the top ingredients. We believe that the true flavour and texture of our chocolate can only glow by way of with substantial-high quality components.
“The ‘Can’t Get Knafeh of It’ chocolate bar is a true masterpiece of flavors and textures. It’s a delightful fusion of cultures that leaves you craving much more with each and every bite.”
“The quality of the kataifi pastry lies in its crunchiness, which happens to be attained by toasting the pastry until golden brown.”